Workshop: Retention & Loyalty Marketing Strategy
Discover the four pillars to building a comprehensive customer retention and loyalty marketing strategy.
In this two-day intensive workshop, you’ll adopt a framework for retaining customers through loyalty marketing strategies. We’ll explore the power behind loyalty and advocacy initiatives in both traditional and digital techniques. The proven effectiveness of keeping a customer and nurturing their loyalty and advocacy is where the value is derived.
WORKSHOP COVERS:
The content in this course will combine presentations, discussion and practical exercises to cover:
LEARN TO:
Build a retention plan
Identify and understand customer loyalty
Avoid customer loyalty pitfalls
Communicate on another level with your customers
Use digital channels and social media to further engage with your customers
Select the best type of retention campaign for your business and adopt it
MODULES:
The loyalty model, looking at specifically what makes a customer disloyal, passive or an advocate
Retention campaigns suitable for different business objectives – lifecycle campaigns, cross-sell and up sell using brilliant basics, proactive save, renewal, re-purchase and win-back techniques
Building your retention plan in four steps: understanding your customer, segmentation, mapping the experience and identifying opportunities to steer the relationship.