Workshop: SEO Essentials

Find out how SEO drives new customers and better customer engagement.

Score page rankings, better click-throughs, utilize research tools and foster great external links with an effective SEO strategy. Discover what simple techniques can do when applied to your website structure.

WORKSHOP COVERS: 

In this workshop, you’ll engage in discussions, use theoretical exercises and absorb presentations as we cover keyword searches for research and selection; developing, measuring and managing SEO; matching content to the customer journey and social media. Finally, we’ll touch on delivering a great customer experience through your online assets and website structure and explore the importance of linking and authority.

LEARN TO: 

  • Increase the rate of click-throughs and page rankings

  • Improve SEO success through content

  • Effectively utilize on-page and off-page tactics to improve SEO

  • Operate keyword research

  • Build useful external links

MODULES:

Module 1: SEO Overview

Module 2: Keyword Research Tools

Module 3: Content

Module 4: Website Structure

Module 5: External Links

Someday starts today.