Audience segmentation

WHAT IT IS

We segment your donors into distinct audiences using predictive analytics, a form of artificial intelligence that takes into account the behavioral conditioning of each individual to create informed forecasts of future behavior.

WHAT WE DO FOR YOU

We show you members of the donor base most likely to respond to your messages and how they might behave in future. This lets you deliver highly targeted experiences to prospects and supporters.

WHAT YOU GET

Psychographic analysis

Engaged audience profiling

Lookalike prospects profiling