Our Objective:

Design and build digital marketing operating infrastructure for high-growth organizations

  • Define and optimize Digital Marketing Operations that supports inbound to outbound sale cycles. Providing a consistent feed of leads and optimizing for the highest return on marketing spend. This also considers on-boarding of new platforms, processes or specialist.

    • Develop operations document for campaign mgmt

    • Develop best practice document for content mgmt

    • Review and create on-boarding documentation for new candidate

    • Assist with strategy overviews and operations

    • Establish workflow and execution with new candidate

    • Setup performance review for reporting, feedback and optimization loop

  • Define and optimize Digital Marketplace Product, supporting engineering and development of the program. Providing best practices on UX, Information flow, tracking and development sprints.

    • Intro call with developer

    • Identify information architecture & framework

    • Expand SEO best practice doc for both website and development framework

    • Scope full ideal product state

    • Scope minimal viable product state

    • Roll into staging and prototyping

    • Test UX, Tracking & Info Flow

    • Test minimal viable product state in soft rollout

    • Schedule backlog of future features and releases

  • Develop Evergreen Content Strategy that drive awareness, authority and relevancy within the community solar industry. Providing editorial structure that identifies current topics, distribution and reporting for three months.

    • Work with writer on topics

    • Build email marketing templates for both general public newsletters and customer nurturing

    • Aggregate list of industry news & influencers

    • Define best practice documentation for content management & distribution

    • Define editorial for multi-year marketing program

    • Segment current email marketing list

  • Develop Modular Campaign Strategy that amplifies evergreen content and support the rollout of new projects. Providing incremental brand awareness with a focus to capture reservations and track sales lifecycle.

    • Plan campaign around next project launch or to capture national leads

    • Rollout first campaign and provide reporting

  • Develop Reporting Analytic Dashboards with current analytic platforms and connections. Providing business insights in marketing operations and resourced investments.

  • Scope current Digital Analytic Platforms for recommended connections and configurations. This would ideally connect advertising, marketing, sales and customer relationship management (CRM) systems. Providing a singular viewer on marketing performance, resourcing, investment and returns.

  • Scope Marketing Technology Platforms for planning, resourcing and execution. Providing prototypes of integrations for test to concept. With future scope of a complete Marketing Technology Stack.

    Changes and Revisions may be client or freelancer initiated and include, but are not limited to: 

    • Analytics audits and/or management

    • Digital marketing operations and processes

    • Additional content

    • Revised budget spend levels

    • New branding standards

    • New design, technical, creative direction or analytic requirements

    • New platform setup and integrations, besides Slack 

    • New backend requirements, ie: server & database management

    • New project focus and task