Our Objective:
Design and build digital marketing operating infrastructure for high-growth organizations
Define and optimize Digital Marketing Operations that supports inbound to outbound sale cycles. Providing a consistent feed of leads and optimizing for the highest return on marketing spend. This also considers on-boarding of new platforms, processes or specialist.
Develop operations document for campaign mgmt
Develop best practice document for content mgmt
Review and create on-boarding documentation for new candidate
Assist with strategy overviews and operations
Establish workflow and execution with new candidate
Setup performance review for reporting, feedback and optimization loop
Define and optimize Digital Marketplace Product, supporting engineering and development of the program. Providing best practices on UX, Information flow, tracking and development sprints.
Intro call with developer
Identify information architecture & framework
Expand SEO best practice doc for both website and development framework
Scope full ideal product state
Scope minimal viable product state
Roll into staging and prototyping
Test UX, Tracking & Info Flow
Test minimal viable product state in soft rollout
Schedule backlog of future features and releases
Develop Evergreen Content Strategy that drive awareness, authority and relevancy within the community solar industry. Providing editorial structure that identifies current topics, distribution and reporting for three months.
Work with writer on topics
Build email marketing templates for both general public newsletters and customer nurturing
Aggregate list of industry news & influencers
Define best practice documentation for content management & distribution
Define editorial for multi-year marketing program
Segment current email marketing list
Develop Modular Campaign Strategy that amplifies evergreen content and support the rollout of new projects. Providing incremental brand awareness with a focus to capture reservations and track sales lifecycle.
Plan campaign around next project launch or to capture national leads
Rollout first campaign and provide reporting
Develop Reporting Analytic Dashboards with current analytic platforms and connections. Providing business insights in marketing operations and resourced investments.
Scope current Digital Analytic Platforms for recommended connections and configurations. This would ideally connect advertising, marketing, sales and customer relationship management (CRM) systems. Providing a singular viewer on marketing performance, resourcing, investment and returns.
Scope Marketing Technology Platforms for planning, resourcing and execution. Providing prototypes of integrations for test to concept. With future scope of a complete Marketing Technology Stack.
Changes and Revisions may be client or freelancer initiated and include, but are not limited to:
Analytics audits and/or management
Digital marketing operations and processes
Additional content
Revised budget spend levels
New branding standards
New design, technical, creative direction or analytic requirements
New platform setup and integrations, besides Slack
New backend requirements, ie: server & database management
New project focus and task