Workshop: Content Marketing Strategy
Examine all areas of content marketing and the role they play in digital, marketing and business strategies.
Best-practice case studies will walk you through all the components of an effective content strategy. You’ll also focus on how to create, distribute and manage your content.
Consumers prefer to be engages with a brand via a story or conversation, so the power of content is immeasurable. Through both in-class discussion and practical exercises, we’ll explore how consumer behavior fuels this power and how you can develop your content marketing strategy to be just as powerful. You’ll also learn how to properly measure its effectiveness.
LEARN TO:
Map content strategy to the customer lifecycle
Understand how content facilitates a connection with customers online throughout their purchase decisions
Explore content publication processes and technologies
How to measure and optimize content
MODULES:
Content Marketing Overview
Planning a Content Strategy
Mapping Content to Audience
Content Creation and Production
Content Distribution
Measuring Content Marketing