Workshop: Content Marketing Strategy

Examine all areas of content marketing and the role they play in digital, marketing and business strategies.

Best-practice case studies will walk you through all the components of an effective content strategy. You’ll also focus on how to create, distribute and manage your content.

Consumers prefer to be engages with a brand via a story or conversation, so the power of content is immeasurable. Through both in-class discussion and practical exercises, we’ll explore how consumer behavior fuels this power and how you can develop your content marketing strategy to be just as powerful. You’ll also learn how to properly measure its effectiveness.

LEARN TO: 

  • Map content strategy to the customer lifecycle

  • Understand how content facilitates a connection with customers online throughout their purchase decisions

  • Explore content publication processes and technologies

  • How to measure and optimize content

MODULES: 

  1. Content Marketing Overview

  2. Planning a Content Strategy

  3. Mapping Content to Audience

  4. Content Creation and Production

  5. Content Distribution

  6. Measuring Content Marketing

Someday starts today.