Workshop: Email Marketing
Boost your email marketing results with proven techniques, technical and strategy improvements.
Explore new ways of using email marketing in your overall communications strategy and learn how to deploy marketing automation techniques to drive customer engagement.
WORKSHOP COVERS:
Through presentation, discussion and practical exercises, we’ll delve into the basics, including deliverability rates, benchmarks and email types. Explore email planning strategies and discover where email will be most effective.
LEARN TO:
Achieve a high ROI through deliverability, email composition and conversion techniques
Acquire more opt-in emails with effective data gathering in compliance with the Spam Act
Use data-driven techniques to improve the targeting and relevance of email communications
Improve results and customer engagement with marketing automation
MODULES:
Module 1: Email Marketing Overview
Module 2: Planning an Email Strategy
Module 3: Email Marketing Strategies
Module 4: Email Delivery
Module 5: Email Content and Design
Module 6: Data and Email Management
Module 7: Complying with the Spam Act 2003 and the Privacy Act 1988
Module 8: Measuring Email Performance