Workshop: Email Marketing

Boost your email marketing results with proven techniques, technical and strategy improvements.

Explore new ways of using email marketing in your overall communications strategy and learn how to deploy marketing automation techniques to drive customer engagement.

WORKSHOP COVERS: 

Through presentation, discussion and practical exercises, we’ll delve into the basics, including deliverability rates, benchmarks and email types. Explore email planning strategies and discover where email will be most effective.

LEARN TO: 

  • Achieve a high ROI through deliverability, email composition and conversion techniques

  • Acquire more opt-in emails with effective data gathering in compliance with the Spam Act

  • Use data-driven techniques to improve the targeting and relevance of email communications

  • Improve results and customer engagement with marketing automation

MODULES:

Module 1: Email Marketing Overview

Module 2: Planning an Email Strategy

Module 3: Email Marketing Strategies

Module 4: Email Delivery

Module 5: Email Content and Design

Module 6: Data and Email Management

Module 7: Complying with the Spam Act 2003 and the Privacy Act 1988

Module 8: Measuring Email Performance

Someday starts today.