Workshop: Social Media Marketing Essentials
Discover the foundations behind social media marketing and how you can adopt the practices into your own communications mix.
Get up to speed with the latest trends, techniques and technologies in social media and learn to craft your own social media campaign through planning, execution and optimization.
WORKSHOP COVERS:
In this workshop we’ll adopt a test-and-learn approach and discover how to use both free and paid tools for monitoring content, task scheduling and automation, as well as how to measure performance and what to do with those results.
LEARN TO:
Identify all the major social channels
Plan an effective social media campaign
Tailor content to the appropriate channel
Engage the right consumer in the right space
Measure and optimize your social media activity
MODULES:
Module 1: The Social Media Landscape
Module 2: Campaign Analysis
Module 3: Campaign Planning
Module 4: Content Creation
Module 5: Content Distribution
Module 6: Managing Campaigns