Workshop: Social Media Marketing Essentials

Discover the foundations behind social media marketing and how you can adopt the practices into your own communications mix.

Get up to speed with the latest trends, techniques and technologies in social media and learn to craft your own social media campaign through planning, execution and optimization.

WORKSHOP COVERS: 

In this workshop we’ll adopt a test-and-learn approach and discover how to use both free and paid tools for monitoring content, task scheduling and automation, as well as how to measure performance and what to do with those results.

LEARN TO: 

  • Identify all the major social channels

  • Plan an effective social media campaign

  • Tailor content to the appropriate channel

  • Engage the right consumer in the right space

  • Measure and optimize your social media activity

MODULES:

Module 1: The Social Media Landscape

Module 2: Campaign Analysis

Module 3: Campaign Planning

Module 4: Content Creation

Module 5: Content Distribution

Module 6: Managing Campaigns

Someday starts today.