Workshop: Copywriting (Essentials)
Discover the essential techniques for writing effective copy.
One of our most popular workshops, copywriting essentials explores the structure, rules and techniques in copywriting. Learn to craft compelling headlines, structure documents and most importantly, engage your reader.
LEARN TO:
Articulate an idea in a language that is both concise and engaging for others to read
Craft compelling headlines
Structure copy: beginning, middle, end
Manage the approval process
Tailor your copy for each social channel
Identify the appropriate medium for your copy
MODULES:
Practical exercises and relevant examples to help you structure your writing
The right questions to ask, tools and resources to draw upon, and the importance of the brief
Learn to set a structure, write compelling propositions, develop and craft concepts
Legal and mandatory aspects you should consider when writing