Workshop: Digital Marketing Essentials
Discover industry tips and tricks for successfully incorporating digital channels into your campaigns.
In this two-day intensive workshop, you’ll explore the foundations of each digital channel, how they work and how they can fit together to deliver on your marketing objectives. We’ll also look at digital tactics, strategies and processes and how you can tie them all together in an effective way.
WORKSHOP COVERS:
Through engaging content, you’ll explore the following modules:
LEARN TO:
Understand the principles and framework behind a digital strategy
Manage the processes involved with building a website and individual channels
Identify the appropriate online media to achieve your objectives
Incorporate social media and content as singular parts of your marketing strategy
Harness the power of paid and organic search
Craft and manage email marketing that is compliant
Understand mobile and its impact on the digital landscape
MODULES:
An overview of the digital landscape, including trends in online customer behavior
The role of content and data in digital marketing
The channel options within paid media
The development and usability of websites
Email marketing and databases, including the Spam Act 2003
New technology and tactics, specifically within mobile marketing and emerging media
How to effectively leverage the available tools in marketing for social media