Workshop: Digital Marketing Strategy
Uncover a framework for successful digital marketing.
Whether it’s your business, industry, or campaign, digital continues to have a significant impact on the way we operate. During this workshop, you’ll be provided with a framework for crafting a digital marketing strategy. To get the most out of this two-day intensive workshop, you should have a good understanding of the basic digital marketing tactics.
WORKSHOP COVERS:
Through engaging content, you’ll explore the following modules:
LEARN TO:
Effectively integrate digital into your marketing strategies
Implement your strategy by employing the tools for digital marketing in the most relevant way
Utilize a planning framework for digital strategy development within your organization
Identify the difference between acquisition, branding and retention strategies through case study examples
MODULES:
Understanding the role of digital within the business
Identifying how your target audience is using digital
Getting to grips with your digital landscape
How the various elements of digital are used against strategic objectives
Developing digital strategies for customer acquisition, retention and branding purposes
Implementing a digital strategy successfully