Workshop: Data-Driven Marketing Leadership
Broaden your skill set as a leader and develop a data-driven marketing mindset to support your technical team leaders.
During this workshop, you’ll be provided with an outline of how business operations and governance work within the field of data, how to lead and inspire your technical teams and to provide cross-functional management and integration.
WORKSHOP COVERS:
To get the most from this workshop, it is recommended that you have completed the Data-driven Marketing Strategy Workshop in advance or have a reasonable understanding of the basics and some data-driven marketing strategy techniques.
LEARN TO:
Understand the current data-driven marketing landscape for both brands and consumers
Define customer centricity and its importance in achieving outstanding CX
Identify the steps in creating an effective data-driven strategy
Identify the role and importance of data
Talk to your data analysts/scientists with better understanding of the tasks they perform
Feel confident with a technical part of marketing
Talk about data and see how useful the insights can be with better understanding of the processes that drove the decision
Articulate complex procedures such as logistic regression and CHAID
MODULES:
Module 1: Business Operations & Governance
Module 2: Data Team Leadership
Module 3: Cross-functional management & integration
Module 4: Operational management