Workshop: Data Analytics for Marketers
Engage with data analysis and discover how it can deliver marketing effectiveness.
This short workshop will help you make sense of the high volume and increasingly complex data available to marketers, as well as build a high-level view of the tools, techniques and processes you might use in the process.
WORKSHOP COVERS:
In this workshop, we’ll use a combination of discussions, presentations and theoretical exercises to cover the following:
LEARN TO:
Assess data value and viability inside and outside your organization
Use data analysis to identify patterns and expose trends
Gain insight from consumer data for marketing strategy and communications purposes.
Understand 1 to 1 marketing including segmentation, targeting and automation techniques
Understand how big data can be utilized to drive sales - Adopt effective data management practices
MODULES:
Developing insights and business intelligence
Using data analysis for acquisition and improving retention
Data types - quantitative and qualitative - and data collection
Internal and external sources
Measurement and attribution techniques
Using analysis to explain marketing impact and forecasting
Data analysis using tools and processes then forming and testing hypotheses
Providing answers to business problems using correct terminology