Workshop: Digital Analytics for Marketers

Introducing an accessible approach to measuring, analyzing and optimizing digital marketing activity.

Learn to apply proven marketing theories to real world examples. Unlock the power of data to enhance decision making and campaign planning. This workshop has been designed so a difficult topic is now simple, straightforward and easy to grasp.

WORKSHOP COVERS: 

Through an engaging and hands-on approach, we’ll cover:

LEARN TO: 

  • Apply a metrics framework to any digital campaign

  • Uncover hidden consumer insights and utilize them to effectively communicate with your consumers

  • Read and interpret key reports in Google Analytics

  • Apply analytics within the planning process

  • Accurately attribute conversions in a multi-channel campaign

  • Understand digital data sources

MODULES: 

  1. Defining a marketing analytics framework

  2. Reporting on metrics

  3. Matching strategic and tactical goals to metrics

  4. Finding and developing the right data

  5. Online data sources and their limitations

  6. Campaign flow and media attribution

  7. Potential campaign flows and response tracking

  8. Media attribution in a multi-channel world

  9. Driving conversions through effective targeting

  10. Cross-channel integration and targeting matrix

Someday starts today.