Workshop: Data-Driven Marketing Practitioner
Learn how to use data to drive your business forward.
In this workshop, we’ll show you how to access both primary and third-party data, develop actionable insights, explore data research and perform analytical techniques. This will help you to tell stories with data, benchmark insights from analytics and incorporate the latest solutions and models to tackle business problems. Our Data-driven Practitioner Workshop is designed for those who have access to data directly and/or who have a team and prefer a self-learning, exploratory approach to learning. To get the most from this workshop, it is recommended that you have completed the Data Analysis for Marketers workshop in advance or have a reasonable understanding of the basics and some data analysis techniques.
WORKSHOP COVERS:
Through interactive theoretical practices, you’ll look at the appropriateness of measures such as ROI and find new ways to overcome specific business challenges. Relevant case studies will also be provided.
LEARN TO:
Understand the difference between primary and third-party data
Investigate analytical tools and techniques
Tell stories, solve problems and make good decisions
Examine new solutions and models in data
Build a team of experts
MODULES:
Module 1: Defining Data-driven Marketing
Module 2: Typical business challenges
Module 3: Analytical techniques - ways to remedy
Module 4: The importance of Testing
Module 5: Metrics for Measuring Marketing Performance
Module 6: How to build a team of data experts