Workshop: Practical Predictive Analytics

Develop a deeper understanding of predictive analytics.

Using predictive analytics, discover how you can forecast, model and optimize data to create opportunities and prevent loss. To get the most out of this course, you should have a solid knowledge of analytics and have ideally spent some time working in the field - over three years’ experience is recommended.

WORKSHOP COVERS: 

Looking at predictive analytics in marketing, this online course includes relevant examples of datasets, the challenges faced, and how to interpret results

LEARN TO: 

  • Connect analytics with business goals

  • Determine key data types and methods adopted to treat data anomalies and categorical variables

  • Identify techniques used in variable exploration

  • Understand when to use variable sampling techniques

  • Apply different techniques for predictive modeling and the considerations for selecting analysis method

MODULES:

Module 1: Introduction to Predictive Analytics

Module 2: Developing a Business Case

Module 3: Data Reduction

Module 4: Variable Exploration & Model Feasibility

Module 5: Sample Design

Module 6: Predictive Modeling Techniques

Module 7: Evaluation of Model Effectiveness

Someday starts today.