Workshop: Practical Predictive Analytics
Develop a deeper understanding of predictive analytics.
Using predictive analytics, discover how you can forecast, model and optimize data to create opportunities and prevent loss. To get the most out of this course, you should have a solid knowledge of analytics and have ideally spent some time working in the field - over three years’ experience is recommended.
WORKSHOP COVERS:
Looking at predictive analytics in marketing, this online course includes relevant examples of datasets, the challenges faced, and how to interpret results
LEARN TO:
Connect analytics with business goals
Determine key data types and methods adopted to treat data anomalies and categorical variables
Identify techniques used in variable exploration
Understand when to use variable sampling techniques
Apply different techniques for predictive modeling and the considerations for selecting analysis method
MODULES:
Module 1: Introduction to Predictive Analytics
Module 2: Developing a Business Case
Module 3: Data Reduction
Module 4: Variable Exploration & Model Feasibility
Module 5: Sample Design
Module 6: Predictive Modeling Techniques
Module 7: Evaluation of Model Effectiveness