Workshop: Data-Driven Marketing Strategy
Discover how a data-driven marketing strategy can deliver a successful customer-centric marketing presence.
In this workshop, we examine a more strategic approach to using your data. This allows us to uncover information about how customers interact with your brand and identify areas that would otherwise go undetected.
WORKSHOP COVERS:
To get the most from this workshop, it is recommended that you have completed the Data-driven Marketing Practitioner Workshop in advance or have a reasonable understanding of the basics of data-driven marketing.
LEARN TO:
The quality of data, gathering it from reputable sources and interpreting the results to drive actionable insights
Select the appropriate data analysis technique in order to answer complex business problems
Apply best practice in strategic level measurement
Examine how to manage and engage with challenging stakeholders
Talk to your data leaders/analysts/scientists with better understanding of the tasks they perform
Feel confident with a technical part of marketing
Talk about data and see how useful the insights can be with better understanding of the processes that drive the business decisions
Articulate complex procedures to stakeholders and manage politics
MODULES:
Module 1: Data Quality, Data Gathering and Interpretation
Module 2: Strategic Level Measurement
Module 3: Business Advocacy
Module 4: Stakeholder Engagement and Management
Module 5: Strategic Development