Workshop: Social Media Marketing Strategy
Research, plan and implement a successful social media marketing strategy from the ground up.
Most organizations and brands are on social media - and if they’re not, they should be. Social media is a way for consumers to engage and communicate with brands. But this doesn’t mean businesses should just start a Facebook page or Twitter account. It’s not that simple, as there are right and wrong strategies to use with each channel. Looking at these channels and their tactics, you’ll learn how to develop, implement and measure social media activity.
WORKSHOP COVERS:
Using presentations and discussions as well as hands-on, practical exercises, we’ll examine:
LEARN TO:
Conduct a social media audit
Create an integrated channel plan
Extract insights from social analytics
Effectively manage and optimize campaigns
Set social media polices for your business
MODULES:
Social auditing of content strategy, community management, tools, platform usage
Social listening using a hands-on demo
Extracting insights from social analytics
Writing a publishing calendar and allocating budget for social ad spend
Managing social media including measuring and optimizing activity
Identifying the tools you need for listening, content management and analytics
Creating a social media policy for staff
Organizing community management