Workshop: Digital Marketing Channels
Discover how each digital marketing channel can deliver you a customer-centric marketing presence.
In this workshop, we examine each channel individually and uncover information about channel contributions to the consumer journey and how to utilize it in your marketing activity.
WORKSHOP COVERS:
Through engaging content, you’ll explore the following modules:
LEARN TO:
Understand the role of each digital channel in relation to the consumer
Understand how the digital channel fits into the overall business strategy
Understand and apply the essentials from the Spam Act and Privacy Act to your email marketing practices
Select the appropriate paid digital media options and learn how to optimize placements
Apply best practice in developing a website and managing an email database
Examine various social channels and how consumers interact with them to maximize engagement
MODULES:
Module 1: Websites
Module 2: Email
Module 3: Complying with the Spam Act 2003 and the Privacy Act 1988
Module 4: Digital Paid Marketing
Module 5: Social Media Marketing
Module 6: Mobile Marketing