Workshop: SEM Essentials
Simple yet successful ways to enhance your search results.
Paid search can transform your business without huge spend. It’s a cost effective, highly convenient channel. See how it can strengthen your search engine marketing, morph into a wider digital strategy for your business and leverage other channels.
WORKSHOP COVERS:
The content in this course will combine presentations, discussion and practical exercises to cover:
LEARN TO:
Enhance your search strategies
Understand all the terminology
Introduce this cost-effective channel into your communications mix
Adopt valuable insights and lessons driven from case studies and examples
MODULES:
In class, we’ll use a combination of theoretical exercises, presentations and discussion to review the search landscape including an overview of the role of search in today’s media mix. Get an introduction to the key players and an explanation of the main components, terminology and acronyms. Dive into the detail of setting up, monitoring and optimizing a paid campaign. Understand how to develop a SEM strategy and how this integrates with other online and offline channels.