Workshop: Digital Marketing Foundations

Broaden your skill set and develop a foundational knowledge of the digital landscape, data, content and customer experience.

During this workshop you’ll be provided with an outline of the core foundations and principles of digital marketing. Explore the role of data and content and how this can shape customer experience.

WORKSHOP COVERS: 

Through engaging content, you’ll explore the following modules:

LEARN TO: 

  • Understand the current digital landscape for both brands and consumers

  • Define customer centricity and its importance in achieving outstanding customer experience

  • Identify the steps in creating an effective digital strategy

  • Identify the role and importance of data

MODULES:

Module 1: Digital Landscape

Module 2: Digital Strategy

Module 3: Customer Experience

Module 4: Content Creation and Planning

Module 5: Data Foundation and Planning

Module 6: Data Analytics

Someday starts today.