Workshop: Privacy & Marketing Compliance
A commercial approach to compliance for data-driven marketers and advertisers.
Learn how to protect and enhance your brand’s reputation by ensuring your marketing and advertising meets customer expectations and complies with the privacy and marketing content laws.
WORKSHOP COVERS:
Through in-class discussions, presentations and theoretical exercises, we’ll cover:
LEARN TO:
Identify the legal and ethical boundaries for advertising content and promotional tactics
Understand the risks of misusing intellectual property and brand trademarks
Collect customer data from direct and indirect sources in a privacy compliant way
Obtain consent and manage your data to ensure ongoing and secure compliance
Understand the laws which relate to specific channels – such as email, mail and phone
Appreciate the complexities of privacy control when operating in the digital world
MODULES:
Misleading advertising, comparative advertising and substantiation
Pricing dos and don’ts, plus consumer rights within guarantees
Various state and territory rules about running competitions
Impact of changes to the Privacy Act
Data collection, management and use