Workshop: Digital Copywriting Essentials
Broaden your skills base by discovering how digital can make your campaigns thrive.
During this workshop, you’ll explore the practical elements of digital marketing and how you can integrate them within your brand’s activity. You’ll learn to determine the right resources, budget, plan and identify opportunities for optimization.
WORKSHOP COVERS:
Through an interactive approach, you’ll discover how to manage, plan, budget and optimize digital channels within your campaign for better customer engagement, acquisition and retention. You’ll learn this through the following modules:
LEARN TO:
Write and develop engaging copy
Apply the rules of copy in a digital space
Articulate an idea that is both concise and engaging
Develop landing pages, subject lines, emails and website copy effectively
Tailor your copy for each digital channel
Craft rich and entertaining blogs and posts
Identify the role and implications of mobile
MODULES:
Module 1: Finding the Right Digital Partners
Module 2: Budgeting
Module 3: Campaign Planning
Module 4: Optimization