Workshop: Copywriting for Content Marketing
Plan, write and publish creative content that engages readers and keeps them coming back for more
During this course, you’ll explore copywriting for blogs, PR, social media posts and articles. Discover new techniques and master traditional ones. Explore a variety of effective, compelling and fresh techniques for copywriting for content marketing during this hands-on workshop.
WORKSHOP COVERS:
During this engaging workshop, you’ll explore the fundamentals of analytics, ensuring you develop a solid understanding of the process. Through interactive theoretical practices, we’ll look at the appropriateness of tools and skills to specific analytics challenges. Relevant case studies will also be provided giving you the tools and resources you need.
LEARN TO:
Use essential writing techniques
Apply the top tips and tricks of the trade used by experienced journalists
Tailor content using basic structures
Efficiently rework material for multiple social media channels
Wield the basics of editing and gain confidence from applying fact-checking techniques and processes
Identify and apply techniques that will keep your writing contemporary
MODULES:
The fundamentals of journalistic writing
The kind of content consumers want to engage with
Story ideas for content
Rules and regulations around creating engaging content
Writing an irresistible headline
Styles and structure to follow to keep the consumer interested
The power of the publishing program
Content quality