Workshop: Programmatic Advertising
Adopt a simple, fresh and effective platform to power your marketing.
Programmatic advertising is reshaping the digital landscape as it’s automating everything. Marketers need to exploit the power of automated media trading and learn how they can optimize its productivity. In this workshop, we’ll explore various programmatic models and the different technologies available for implementation.
WORKSHOP COVERS:
Using the most recent research and findings, we’ll debate the global programmatic landscape versus the local. We’ll also assess the considerations for programmatic buys, the role of agency and the different programmatic models: agency trade desk, hybrid, in-house and managed service.
LEARN TO:
Understand the current global programmatic landscape
Identify the insights that drive our current programmatic activity
Recognize the shift in media consumption and the impact on programmatic investment
Determine the different programmatic models
Assess the technologies available for programmatic implementation
Process and manage a programmatic execution
MODULES:
Module 1: What is Programmatic
Module 2: Why use Programmatic
Module 3: Audience
Module 4: Experience
Module 5: Programmatic Advertising
Module 6: Measurement
Module 7: Strategy