Workshop: Digital Marketing Channels

Discover how each digital marketing channel can deliver you a customer-centric marketing presence.

In this workshop, we examine each channel individually and uncover information about channel contributions to the consumer journey and how to utilize it in your marketing activity.

WORKSHOP COVERS: 

Through engaging content, you’ll explore the following modules:

LEARN TO: 

  • Understand the role of each digital channel in relation to the consumer

  • Understand how the digital channel fits into the overall business strategy

  • Understand and apply the essentials from the Spam Act and Privacy Act to your email marketing practices

  • Select the appropriate paid digital media options and learn how to optimize placements

  • Apply best practice in developing a website and managing an email database

  • Examine various social channels and how consumers interact with them to maximize engagement

MODULES:

  • Module 1: Websites

  • Module 2: Email

  • Module 3: Complying with the Spam Act 2003 and the Privacy Act 1988

  • Module 4: Digital Paid Marketing

  • Module 5: Social Media Marketing

  • Module 6: Mobile Marketing

Someday starts today.