Workshop: Digital Copywriting Essentials
Discover the essential skills and practices for writing effective digital copy.
Whether it’s a quick status update or detailed blog post, writing on a digital platform is already a part of your day. The structures and styles for online are, however, different - there is no one-size-fits-all approach to different platforms. For your copy to cut through the current cluttered digital environment, it needs to be engaging. Through tested techniques, you’ll discover the art of writing engaging digital copy for search purposes, emails, websites and social media.
WORKSHOP COVERS:
The foundations of good copy and how the rules transform for an online arena, covering:
LEARN TO:
Write and develop engaging copy
Apply the rules of copy in a digital space
Articulate an idea that is both concise and engaging
Develop landing pages, subject lines, emails and website copy effectively
Tailor your copy for each digital channel
Craft rich and entertaining blogs and posts
Identify the role and implications of mobile
MODULES:
The basic but essential approach to copy
A debate on traditional versus online writing styles
Web structure and thinking in 3D
Spelling, proofreading and structuring - especially landing pages
Email timing and etiquette
Tips and techniques for email subject lines
Writing for SEO, social media, mobiles and blogs