Workshop: CX for CMOS
This workshop brings together all the critical pieces you need to know in the age of information excess.
CX is not one thing, it’s every way the customer experiences your brand and business. This workshop, curated by CMOs, brings together all of the critical pieces that are demanded of CMOs today in delivering customer experience - the holy grail of marketing – giving you real clarity on how to apply these insights to your business.
WORKSHOP COVERS:
Join leading CMOs and hear from guest speaker CMOs and CX experts on their struggles, learnings and achievements and learn ways to benchmark your organization on your CX progress to propel you forward faster.
LEARN TO:
Next practice marketing – inside out & outside in
The CX led organization
Connecting commerce & CX with the P&L – how to manage the short term business transformation at the same time
Media: the true customer cost due to lost transparency - what you are really paying, and what you can do about it
The future with data fueled insights & scaleable personalization
Creating a customer first culture by design; from the inside out
NOTE:
This course was created in partnership with Morgan Next Practice Marketing for high-calibre, high-potential marketing leaders with minimum 10 years’ experience in marketing or business leadership who are prepared to learn and share their own learnings.